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The experienced, professional Signs Now Mill Creek team understands how to use design elements for maximum visual impact. For example, a simple graphic communicates more information in less time than text. A high color contrast, strengthened with a drop shadow, will improve legibility. Emphasize the name of your company, phone number or address with large letters and bold type. The best designs stimulate an emotional, subconscious reaction in the viewer, like when I spontaneously bought a dozen doughnuts. A poorly designed wrap would have failed to stimulate this emotion, or worse yet, go completely unnoticed.